Monday, 19 December 2011

Communication is the key to providing business benefit to DHF members

The Door & Hardware Federation is moving communication further up the agenda in recognition of how important it is to the federation and to our members. How are we doing this, and how does it translate into business benefit to our members?

In fact, we are improving our communication both to markets that specify our members' products - architects, contractors, end users and so on - as well as to our own members.

This issue of Door Industry Journal illustrates our commitment to improving the quality of information we provide. There are dedicated editorial sections within the journal giving news and views on industrial doors, garage doors, timber doorsets, metal doorsets, fire and security, building hardware and powered gates.

The circulation of Door Industry Journal has now been widened significantly,  promoting the DHF message to architects, specifiers, builders, architectural ironmongers, locksmiths, security specialists and builders' merchants - as well, of course, to garage door installers and manufacturers  and all our members. Making specifiers aware of the benefits of choosing DHF members over non members can only increase opportunities for our members.

In a separate development, the DHF is partnering with the Royal Institute of British Architects (RIBA) to provide information and support to architects and specifiers via their Continuing Professional Development (CPD) scheme. Full details can be found in the article on CE making of doorsets elsewhere in this issue. We have produced a PowerPoint presentation on CE marking under the new Construction Products Regulation and its specific application to timber and metal doorsets. It details the benefits of specifying from DHF members and it will be used to give presentations to architects and specifiers around the country.

Our members, too, are benefitting from improved communications from the federation. The first "new look" Inside Track members' newsletter brings them right up to date with what is happening within the federation and within the industry. It is delivered via email direct to all members and is particularly easy to use.

As a federation we will continue to look at new ways of communicating with both members and their target markets to further raise the profile and reputation of the DHF.

- Bob Perry, executive chairman, Door & Hardware Federation 

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